iDNA Digital Cell Design

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iDNA Digital Cell Design is a design company in Zhonghe, New Taipei. Its services cover brand and visual design, web and app development, digital marketing, and print and physical production. This website needed to show at a glance that one team delivers all four services.

The problem to address

A design studio with many services can easily end up with a long list that does not explain how the services relate. The design goal was to map the four services to four colours in one swatch set, showing that brand, web, marketing and print share one set of guidelines. This is the project objective, not a finding from a before-and-after user study.

My implementation scope

I designed and built the front end: the homepage, works, articles and FAQ pages, plus structured data and an llms.txt text endpoint for search tools. The site uses Astro and is deployed on Cloudflare. Brand identity, photography, print production and the case studies in the works section are iDNA’s own business and outside this website delivery.

Decisions and trade-offs

• Swatch fan as the hero: a draggable swatch fan presents the four services, each card labelled with its colour name, CMYK, RGB and HEX values, so the service overview and brand colour guidelines appear in one component.
• One colour, three media: picking a colour in the demo updates a business card, a web page and a social post together. The demo is labelled as illustrative, and CMYK values are marked as approximations.
• Articles and FAQ: articles answer practical questions such as 3D printing, app versus web, and brand colours, and company details are organised as an FAQ so visitors and search tools can find direct answers.

Public deliverables

• Homepage: swatch-fan hero and the four services.
• Works: brand, packaging and print cases.
• Articles: articles grouped by service.
• Text endpoint: inspect machine-readable website content.

Results and evidence limits

The website and linked deliverables were checked on 2026-10-31. This confirms that the pages, interactive components, structured data and text endpoint are live. This case does not include search traffic, AI citations or inquiry-conversion data, so no improvement in those metrics is claimed. Public content may change.

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